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For Immediate Release:
October 23, 2012


Voices for a Healthy SouthCoast awarded more than $1 million to help create healthier communities in Fall River, New Bedford, Wareham


Pictured from left to right: Keith A. Hovan, President & CEO of Southcoast Health System and Southcoast Hospitals Group; State Representative Christopher Markey; Robert Collett, Director of Cape Cod Regional Tobacco Control Program; Nancy LaRue Bonell, Vice President & COO of YMCA Southcoast; Steven A. Beauregard, Executive Director of the New Bedford Housing Authority; State Representative Antonio F. D. Cabral; Melissa Gonsalves, resident of Presidential Heights; Dr. David Weed, Director of Healthy City Fall River


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NEW BEDFORD, Mass. — Voices for a Healthy SouthCoast, lead by YMCA Southcoast and Southcoast™ Health System, today announced that it was awarded a grant of more than $1 million to implement the SouthCoast Healthy Housing and Workplace Initiative (SCHHWI) in Fall River, New Bedford and Wareham.

The grant is a part of the U.S. Department of Health and Human Services' (HHS) Community Transformation Grants (CTG) to support public health efforts to reduce chronic diseases, promote healthier lifestyles, reduce health disparities and control health care spending in small communities.

Through the grant, the SouthCoast Healthy Housing and Workplace Initiative will tackle some of the biggest health challenges in this region — heart and lung disease, along with other smoking-related illnesses. The grant will allow SCWHHI to build community leadership and work with housing authorities, landlords and employers to eliminate tobacco exposure in multi-unit housing — especially public housing — and on the campuses of mental health and addiction treatment facilities as well as other workplace campuses.

This project will focus on reducing regional health disparities by targeting health problems that disproportionately affect low-income residents and by creating a pipeline of community health workers to focus on populations with the greatest disease burden.

"For decades, we have known the harmful effects of tobacco use, including smoking and second-hand smoke exposure, but we are still fighting to curb this harmful addiction," said Rep. Bill Keating, D-Mass. "Health-related issues caused by tobacco-use also lead to increased medical costs for the community as well as the individual. This Community Transformation Grant aims to address these concerns. A tobacco and smoke-free environment is a healthier environment and that is something we can all get behind."

"The movement toward a tobacco and nicotine free city is not just good for individual health outcomes, it's good for our collective well-being," said New Bedford Mayor Jon Mitchell. "A city with high incidences of tobacco use spends more on health care, is less productive, and less successful over the long term. This Community Transformation Grant proposal represents yet another giant step forward toward a healthier New Bedford."

As part of this initiative, New Bedford Housing Authority Executive Director Steven Beauregard announced that all public housing in New Bedford will become smoke free. "The NBHA is proud to partner with SCHHWI in this no-smoking initiative in that it will unquestionably improve the health and safety of our residents," Beauregard said. "In a recent survey, Housing Authority residents overwhelmingly supported going smoke-free."

"The Wareham Housing Authority is delighted to hear that the grant has been awarded to Voices," said Pamela Sequeira, Executive Director of the Wareham Housing Authority. "We see elderly and handicapped tenants at the Agawam and Redwood complexes smoking while using oxygen, not to mention the health risks of secondhand smoke. It is my hope that this project will provide an avenue for our residents to quit. I know it will improve their health and prolong their lives."

Dr. David Weed, Director of Healthy City Fall River, affirmed that, "Part of a healthy city in Fall River is protecting residents from tobacco. We have the highest rate of smoking in the state, and we are working to turn that around. This grant gives the city an opportunity to take a leap forward to good health."

"YMCA's Healthier Communities program takes our vision for good health outside our doors to make sure the places our members live, work and play promote healthy choices," said Gary Schuyler, CEO of YMCA Southcoast. "That's why we are an active member of the Voices for a Healthy SouthCoast coalition, the recipient of the SouthCoast Healthy Housing Initiative grant. We are delighted to be the lead agency for this important work. By making it easier for people to make the choice not to smoke — and by protecting vulnerable people from secondhand smoke — we are carrying out our mission."

"The cost of treating chronic diseases in Massachusetts exceeds $8.1 billion," said Keith A. Hovan, President & CEO of Southcoast Health System and Southcoast Hospitals Group. "In the U.S., chronic diseases such as heart disease, cancer, and diabetes are the leading causes of death, disability, and health care costs, accounting for 70 percent of all deaths each year and 75 percent of the $2.5 trillion spent annually on health care. Although chronic diseases are among the most common and costly health problems in the country, they are also among the most preventable."


The Numbers

Fall River has the highest smoking rate in the state. Both New Bedford and Fall River residents smoke at a rate that is 70 percent higher than the statewide average. Wareham residents also smoke at a higher rate than the state average. Related to high levels of tobacco exposure, the region also has the highest rates of death from heart disease and lung cancer. Fall River and New Bedford residents die from heart disease at a rate 20 percent higher than the state average.

Rates of smoking and related lung and heart disease are highest among low-income residents and among people with mental health and substance abuse problems, many of whom are unemployed. All of these groups will be engaged by this project.

There is no safe level of exposure to secondhand smoke. It will take the entire community working together to protect the most vulnerable residents, and change the culture — to make good health more appealing than smoking.

About the Community Transformation Grant program

By focusing on where people live, work, learn and play, the CTG program is expected to improve the health of more than four out of 10 U.S. citizens — about 130 million Americans.

Overall, HHS awarded approximately $70 million in prevention grants to 40 awardees focused on improving the health of small communities across the nation. Administered by the U.S. Centers for Disease Control and Prevention (CDC), the CTG Program is a comprehensive prevention and wellness initiative launched in 2011 and funded through the Affordable Care Act's Prevention and Public Health Fund. These new funds will support areas with fewer than 500,000 people in neighborhoods, school districts, villages, towns, cities, and counties. Awardees represent organizations committed to improving health from a multitude of sectors.

Support from the business community, school districts, community-based organizations, and other non-traditional partners is critical to reducing deaths and health costs due to heart attacks, strokes, cancer, diabetes and other serious health problems.

Awardees will conduct activities in one or more areas that contribute to the overall goals of the CTG program and help achieve positive changes in one or more of the following outcome measures: weight, proper nutrition, physical activity, tobacco use and social and emotional well-being.

The Community Transformation Grants are one piece of a broader effort by the Obama Administration to address the health and wellbeing of U.S. communities through initiatives such as the President's Childhood Obesity Task Force, the First Lady's Let's Move! campaign, the National Prevention Strategy, the National Quality Strategy, and HHS' Million Hearts™ initiative. The Prevention and Public Health Fund, as part of the Affordable Care Act, is supporting the CTG program and other initiatives designed to expand and sustain the necessary capacity to prevent chronic diseases, detect them early, manage conditions before they become severe and provide states and communities the resources they need to promote healthy living.

To learn more about the Community Transformation Grant Program, including a list of all awardees, visit www.cdc.gov/communitytransformation.

About Voices for a Healthy SouthCoast

In March 2009 the South Coast region of Massachusetts was selected to be an ACHIEVE community. The main objective of ACHIEVE (Action Communities for Health, Innovation and EnVironmental changE) is to unite local leaders through CHARTs (Community Health Action Response Teams). Each CHART aims to build healthy communities by specifically focusing on issues such as, physical activity, nutrition, tobacco cessation, obesity, diabetes and cardiovascular disease.

Voices for a Healthy SouthCoast (Voices) is the name of the CHART in the SouthCoast region of Massachusetts. The Voices CHART is made up of local leaders including elected officials, state and local directors of public health organizations, business leaders and leaders of local community organizations like schools, recreation departments and hospitals.

The goal of Voices is to implement strategies that support and sustain healthy lifestyles where people live, work, learn and play.

For more information, visit http://voicesforahealthysouthcoast.org/.


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Stephanie Poyant
Public Information Officer
Phone: 508-961-5280
Pager: 508-387-2532
Fax: 508-961-5876
poyants@southcoast.org



Southcoast Health System is a community based health delivery system with multiple access points, offering an integrated continuum of health services throughout Southeastern Massachusetts and East Bay, Rhode Island.

It includes the three hospitals that make up Southcoast Hospitals Group — Charlton Memorial Hospital in Fall River, St. Luke's Hospital in New Bedford and Tobey Hospital in Wareham.

Southcoast provides advanced clinical services, such as open heart surgery, angioplasty and heart rhythm services, comprehensive cancer care, neurosurgery, weight loss surgery, orthopedic surgery, advanced imaging services and is the only provider of maternity services in the region.

Southcoast is a not-for-profit charitable organization that depends on the support of the community to provide services. More information is available online at www.southcoast.org. Connect to Southcoast through social media at www.southcoast.org/connect/.





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