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Southcoast wins top honors at New England health care marketing awards


Southcoast's award-winning Marketing & Public Relations team is responsible for spreading the word about Southcoast's achievements in bringing advanced medical care close to home for more than 500,000 South Coast residents.

Southcoast MPR is responsible for working with the local media, advertising, Southcoast's Internet presence, publications, brochures and special events.

Our services include:


MPR Director

Jim Rattray
Jim Rattray
Vice President of Marketing & Public Affairs
508-961-5269
rattrayj@southcoast.org

With more than 20 years experience as a journalist and professional communicator, Jim Rattray has been recognized for his work with numerous national and regional awards and has spoken to PR audiences around the country on using new tools for public relations and marketing.

Rattray won the prestigious Evans F. Houghton Memorial Award in 2003 for lifetime achievement in health care PR and marketing from the New England Society for Healthcare Communications.

His strengths include strategic public relations and marketing counseling, utilization of cutting edge technologies to push messages to new audiences and award-winning creative direction for print, electronic and broadcast communications vehicles.

After working as a writer and editor with United Press International in Boston, he worked in health care directing PR efforts at New England Baptist Hospital in Boston and at an HMO in Worcester before leading PR initiatives at Duke University in Durham, N.C.






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